Who it’s for + context label

Insight or value-driven title

Explain: Why this topic matters

 Short explanation of:

  • Current challenges
  • Industry developments
  • Impact on the farmer

USP's

Use a maximum of 4 USP / Key Themes

Give the block above a non-salesy title, like:

  • “Key challenges in [topic]”
  • “What to consider”
  • “How automation supports your farm”
  • “The impact of [topic] on your operation”

Hide the title and content on this block and use the block above to introduce/explain

  • USP/Key Theme 1 -> (4 words max)

    USP/Key Theme 1 -> (4 words max)

    Short explanation (2–3 lines max)

  • USP/Key Theme 2

    USP/Key Theme 2

    Short explanation (2–3 lines max)

  • USP/Key Theme 3

    USP/Key Theme 3

    Short explanation (2–3 lines max)

optional label if supportive

Headline: Go one level deeper -> e.g. “What this means in practice”

Choose which suits best and write about this in this block:

  1. Pick 1–3 themes from your USP block and explain:
    • How it works in real life
    • What changes on the farm
    • What the farmer actually experiences
  2. Practical Examples / Use Cases -> If you want more storytelling
    • Situation → Challenge → Result content
      • Best when you want:
        • You want relatability
        • You have real farm scenarios
  3. Visual / How It Works -> If product/system understanding matters
    • Step 1 → Step 2 → Step 3
      • Best when:
        • Process is complex
        • Visual explanation helps
  4. Soft Solution Introduction -> If you want to move slightly towards Lely
    • Overview of:
      • Methods
      • Tools
      • (Light mention of Lely solutions)

 

 

Goal: Make it tangible 

Practical examples/use cases

Jan de Vries

Drenthe, The Netherlands

Since we started using the Lely Vector feeding system, we’ve saved several hours every day. The cows are fed more consistently, and I finally have more time to focus on herd management instead of routine work.
Products used
Read the full story

Lars Petersen

Jutland, Denmark

Since we automated our milking and feeding processes with Lely, there is much more calm on the farm. Everything runs more predictably, and we have better control over our daily operations.
Products used
Read the full story

Always include your disclaimer for legal purposes

Want to read more about.... (CTR to indepth insights)

Milking8/21/2024

Singeing Udders

When temperatures drop cows start to grow thicker hair to protect them against the winter cold. This makes them sweat, and excessive hair growth on the udder and tail may also impair robot efficiency. Cows’ tails are usually shaved mechanically using a shaver. There are two options for removing hair from the udder: shaving or singeing (flame clipping).

Milking8/21/2024

Liners, daily routines and maintenance

For an optimal milking process, we want to milk quickly (effective in time), gently (maintaining the comfort and well-being of the cow) and completely (milk out most of the available milk). To help achieve this optimal result, the liner choice, condition and maintenance are of major importance to this.

Milking8/21/2024

The Lely MQC-C: a promising on-farm tool for udder health

The somatic cell count (SCC) is a common benchmark used in mastitis management. Testing of the SCC of composite cow milk should be done every 3 weeks to 6 weeks. Additional measurements between milk controls can help with the early detection of changes in udder health.