Conversion campaign page

Place your key message here (allign with META/banner text)

  • Add USP's to
  • add recognition
  • from paid campaign
Main goal CTA

Highlight for who the campaign/page is here

Here you place your main text, so tell the user who clicked your advertisement/ cta on other pages why they should definetely drop their contact info for your assets/emails/newsletters/calculator/outcomes etc.

Add the topic of your asset/key message

Add a supportive or pre-sentence for your title

Explain here what people can expect when they sign up/ leave contact info and why they should do that 1. You can add an image for extra explanation/visualisation 2. COLOR OF THIS BLOCK IS RED 3. Use the button to link to a form on your page or use a marketo pop up button

Main CTA (active formulation and max 3 words)

Use the title to summarize/explain the text below

With this section, you explain why the topic of your campaign matters and why your target audience should care right now. The goal is to create relevance, urgency, and recognition.

Focus on answering:

  1. Why is this important?
  2. What happens if they ignore it?
  3. What do they gain by taking action?

What to include

  • A clear description of the current challenge or situation
  • The impact on the farmer’s daily work, efficiency, or results
  • A short explanation of why this topic is becoming more important now (e.g. regulations, costs, market pressure)
  • A bridge to your solution (your product, guide, or download)

Examples

1. Product-driven example
Why buying a certain product is important for improving results on the farm:

Many farmers struggle with [problem], which leads to [negative outcome such as lower yield, higher costs, or inefficiency].
Using the right [product/solution] can help improve [specific outcome], reduce [pain point], and make daily operations more efficient.

2. Knowledge / education-driven example
Why gaining knowledge about a certain topic is valuable:

Farming is becoming more complex due to [new regulations, climate challenges, market demands].
Staying up to date with the latest insights on [topic] helps farmers make better decisions, avoid costly mistakes, and stay competitive.

3. Urgency / change-driven example
Why action is needed now:

With increasing pressure from [external factor], farmers who adapt early can benefit from [advantage], while others risk falling behind.
Understanding how to respond to these changes is key to maintaining a profitable and future-proof farm.

4. Efficiency / time-saving example

Daily farm operations are time-consuming, and inefficiencies can quickly add up.
By improving [specific process], farmers can save valuable time, reduce workload, and focus on what matters most.

Marketo form OR asset download

Page end block

Title: Value reminder

Short supporting text (3/4 sentences)
Trust signals / reassurance

CTA/form button